Signage & Wayfinding

Boca Raton Innovation Center, or BRIC, is located in Boca Raton Florida. At CallisonRTKL we helped them to refresh their brand identity. The process started with a logo update, which better reflects their innovative campus. 

After refreshing the brand identity, we took a look at the wayfinding on the campus. We revised the strategy as well as re-designed the signage to match the new brand identity.

©2018 CallisonRTKL

Work was designed or developed while employed at CallisonRTKL as an intern

Logo Exploration


Sign Location Plan

Look & Feel

Signage Design

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