BRIC 
Signage & Wayfinding

Boca Raton Innovation Center, or BRIC, located in Boca Raton Florida, was in need of a brand identity refresh. The process started with a logo update, which better reflects their innovative campus. The next step was revising the signage strategy as well as re-designed the signage to match the new brand identity. 

©2018 CallisonRTKL – Work was designed or developed while employed at CallisonRTKL as an intern

Logo Exploration

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Strategy

Sign Location Plan

Look & Feel

Signage Design

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