In response to dwindling tourist income, the countries of the European Union, a political and economic union of 28 member states, has approved the formation and funding of a joint collaborative to encourage foreign and inter-Eurozone travel to its member states.
Through research, it was found that travel is down with mature travelers due to the fact that people feel unsafe traveling. In knowing this information, the problem became how to make people feel safe, while traveling, without mentioning safety.
What feels safer than home? This campaign centers around this idea. We invite
travelers to experience a side of Europe beyond crowded cities and tourist attractions.
Research from online survey of 200 people
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