In response to dwindling tourist income, the countries of the European
Union,a political and economic union of 28 member states, has approved
the formation and funding of a joint collaborative to encourage foreign and
inter-Eurozone travel to its member states.

 

Through research, it was found that travel is down with mature travelers
dueto the fact that people feel unsafe traveling.  
In knowing this information,
the problem became how to make people feel safe, while 
traveling, without mentioning safety.

What feels safer than home? This campaign centers around this idea. We 
invite travelers to experience a side of Europe beyond crowded cities and
tourist attractions.

Design Methodology
My Europe

Research from online survey of 200 people

Identity Exploration

Color Palette

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Visual Identity

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Website Design

Social Media Advertisements

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