Fifth Third Bank branches are designed to feel approachable and welcoming, with a focus on celebrating community. The graphic strategy functions as a flexible toolkit, adaptable to any branch layout while maintaining a consistent brand presence. As part of this effort, ATM and signage design were also refreshed to ensure all brand touchpoints speak the same visual language, creating a cohesive and seamless customer experience. Strengthening brand visibility within each location was a key objective, supported by clear retail guidelines that ensure easy implementation across the network. Premier branches feature distinctive design elements that elevate their presence and enhance their visibility within the community.